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"I have been impressed with Warren's work in the area of social media -- not surprisingly he has anticipated the benefits of this new way of communicating and is helping his clients realize those benefits. I wholeheartedly recommend Warren!"

Heather Spidell, Manager, Corporate Communications, Maritime Life

"Warren Weeks, John Perenack and Mark Fieldhouse launched a Facebook page (www.patburns.ca) in March supporting the induction of Burns, a three-time coach of the year and Stanley Cup champion who is battling cancer. It garnered media attention across North America and within two weeks had more than 50,000 members and has continued to grow since." - Inside Halton, June 24, 2010



"A Facebook campaign to get cancer-stricken coach Pat Burns into the Hockey Hall of Fame has more than 10,000 supporters in just five days." - The Toronto Sun, March 30, 2010

Social Media Programs & Training

When Maple Leaf Foods CEO Michael McCain addressed the world about his company's listeriosis crisis, he did so in a carefully-orchestrated, one-minute YouTube video. When 'Sully' Sullenberger successfully ditched US Airways Flight 1549 in the Hudson River in January of 2009, the first updates and photos of the event were relayed by Twitter (about 30 minutes before the first official news reports emerged). Coffee giant Starbucks can instantly (and at very little cost) promote a new product to its 12 million Facebook fans.

Social media isn't just for teens and twentysomethings. Celebrities, governments, not-for-profits and businesses of all sizes are using social media to connect, engage, inform, and, of course, sell.

Google the term 'social media expert' and you'll get about 15 million results. That can make it challenging when you're trying to select a partner to help build your social media program. But there is a way to thin the herd of prospective providers - simply ask them about their social media success stories.

On March 26, 2010, Eleven PR founder Warren Weeks (along with two friends) launched a Facebook group (www.patburns.ca) to get former NHL coach Pat Burns (who has terminal cancer) inducted into the Hockey Hall of Fame. This campaign wasn't a client-related project. We did it because it was the right thing to do. But we used our PR and media relations skills to generate profile for the group. Within three weeks, the campaign attracted 70,000 members and generated more than $1 million of media coverage from outlets including Hockey Night in Canada, CBC.ca, the New York Times, Globe and Mail, National Post, Montreal Gazette, Fan 590, The Sports Network (TSN), CTV Sportsnet, Coast to Coast with Don Cherry, Team 990, Ottawa Citizen, ESPN, Sports Illustrated, CHCH TV, Toronto Star, Toronto Sun, AM 640, Yahoo Sports and many more.

We have hands-on experience creating a wide range of social media programs for organizations in diverse sectors. And while we can't guarantee 70,000 followers for your social media program, we can promise you a sound, thoughtful social media strategy that will help you connect with your key audiences in an authentic and meaningful way.

Our social media services include:

  • Social media training sessions
  • Setting up your Facebook, YouTube, Twitter, etc. accounts
  • Ongoing management of your blog or social media profiles
  • Videotaping, editing and uploading YouTube videos
  • Writing and distribution of e-newsletters (including tracking of readership rates)
  • Real-time monitoring of your company's name in social media circles
  • Planning and execution of targeted social media strategies