We hate boring newsletters as much as (maybe more than) you do. Our 'Manage Your Message' newsletter is anything but boring. Check out past issues below. To sign up, click the link in the sidebar.
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This month, we profile the CEO of Alberta Health Services, who lost his high-paying job because of a cookie (and because of his poor media relations skills).
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In this issue, we examine Toronto mayor-elect Rob Ford's train wreck of a radio interview with the CBC, a US legislator who failed to prepare for CNN, Steve Jobs' nasty note to a student reporter and Christine O'Donnell's infamous 'I'm not a witch" TV ad.
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In this issue, we look at media relations gaffes by a US General, an NBA star, a BP executive and a Senator who gets schooled by a high school student. We also provide an update on our campaign to get a dying coach into the Hockey Hall of Fame.
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If you think about it, PR is kind of like cooking. With that in mind, here are a few of the more interesting dishes served up in the media over the past few weeks.
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BP continues to spill oil and credibility. Is GM bending the truth with its latest TV ad? McNeil's handling of recall putting doubts in minds of parents. Tiger meets the press. Pat Burns, Facebook and the Hockey Hall of Fame.
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In this issue, we explore the Toronto Transit Commission's mishandling of the 'case of the snoozing worker' and highlight the top three lessons learned.
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In this issue, we take a look at how Tiger Woods broke the top three rules of crisis management in dealing with his high profile scandal.
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In this issue, we show you how to use 'Google Trends' to measure the effectiveness of crisis communications, comparing the cases of the David Letterman extortion plot and the 'balloon boy'.
