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"Working with Warren couldn't have been easier. With very little consultation he developed an entertaining, relevant and issue-specific media training workshop that appealed to a wide variety of staff, media experience levels and geographically diverse member organizations. We'd work with him again and recommend him to any sector. He not only knows his stuff, he knows how to captivate an audience. We received nothing but praise for the workshops and session evaluations were through the roof."

Tina Kilbourne, Source Water Protection Communications, Conservation Ontario



 

 

 

 

 

 

 

 

 

Media Training

Over the past 17 years, Warren Weeks (founder of Eleven PR) has established a hard-earned reputation as one of Canada's premier media trainers. He has delivered his popular, customized media training sessions to thousands of satisfied spokespeople from a broad array of industries and sectors.

Nearly every communications firm in Canada offers what they call 'media training'. Unfortunately, not all self-proclaimed media trainers have the experience and insight to help you succeed when dealing with the press. Before you decide who will media train your spokespeople, consider asking potential candidates the following questions:

  • How many years have they been providing media training? We've been media training spokewpeople for nearly two decades.
  • Have they worked as a journalist? Warren Weeks has written more than 1,000 media articles in his work as a reporter and holds a Masters degree in Journalism.
  • How realistic are their simulated media interviews? Our True Interview® process means some of the most realistic simulated media interviews in Canada.
  • How many hypothetical interview scenarios will they use in your session? Most media trainers use one scenario for your entire group - we use a unique scenario for each participant, providing everyone with a unique experience.
  • How often do they update their course materials? With some providers, you're getting the same stale media training presentation they've been using since the Mulroney years. We're constantly updating and refreshing our content to keep it as relevant, entertaining and informative as possible.
  • How much does it cost? The big Toronto PR firms charge as much as $8,000/day for media training. That's just wrong. With Eleven PR, you get exceptional, customized media training at a reasonable price.

With Warren Weeks and Eleven PR, you get media training that empowers your spokespeople and helps improve the quality of your company's media coverage.

For more information about our proven and popular media training sessions, please contact us for a no-obligation consultation and quote.